A legacy of precision engineering
Engineering the future of luxury
automotive performance
AM Group is a luxury automotive platform connecting engineering infrastructure, advanced carbon fiber manufacturing, automotive intelligence systems, and a portfolio of specialist brands across the luxury performance industry.
Where It all started
They didn’t start with a platform. They started with a standard - and a frustration.
Patrick and Luis built Absolute Motors around a simple belief: the aftermarket space lacked precision, consistency, and a true understanding of what premium automotive clients actually value. What began as hands-on work - wrapping, detailing, refining - quickly became something more. They weren’t just modifying vehicles, they were learning how customers think, what they choose, and why.
That early phase became their advantage. Every project was data. Every client interaction was insight. And over time, they saw the gap - between engineering, brand, customer experience, and market behaviour.
Absolute Motors became the foundation.
The vision became the system.
What started in the workshop evolved into a broader ambition: to build an ecosystem where engineering, intelligence, and culture work together - not separately - to shape the future of luxury automotive.
A team built to
shape what’s next
Behind AM Group is a close group of engineers, builders, designers, and operators united by a shared belief in precision, creativity, and long-term thinking. Guided by craftsmanship, curiosity, and integrity, our culture respects the discipline of the industry while continually pushing it forward - building brands, technologies, and capabilities designed not only for today’s automotive world, but for where it is heading next.
The evolution
From engineering roots to a
new kind of automotive
company
AM Group started with a clear focus - heritage, craftsmanship, and performance, built from within the luxury automotive world itself. Through deliberate expansion, it has evolved into a connected platform integrating engineering, materials, design, and market intelligence. Today, it aligns expertise and capability to shape how performance vehicles are developed, positioned, and experienced globally. Each milestone reflects our pursuit of precision, innovation, and a deeper understanding of the global luxury automotive lifestyle.
Absolute Motors 2.0
Patrick Meijer and Luis Carrera acquire Absolute Motors, initiating legal and financial restructuring, relocating operations, and launching a media-led strategy to modernise the brand.
Wholesale & Distribution
AM Group expands into wholesale distribution, adding Novitec and others to its portfolio while launching a YouTube strategy to build brand reach and audience engagement.
Moto Diversification
The acquisition of GP Products begins AM Group’s wholesale & distribution capabilities, opening new revenue channels and strengthening the foundation for a scalable automotive performance platform.
Urban Automotive
AM Group acquires Urban Automotive - strengthening the group’s position in premium vehicle personalisation and component manufacturing as well as expanding its reach within the global luxury automotive market.
New facility Urban Automotive
Urban Automotive expands operations with the announcement of a new facility in Milton Keynes, increasing production capacity and supporting the growing global demand for premium vehicle personalisation.
UBC Composites joins AM Group
AM Group acquires UBC, establishing the foundation for one of Europe’s most advanced carbon fiber engineering ecosystems serving the high-performance automotive, marine & aerospace sectors
Heritage Customs joins AM Group
The acquisition of Heritage Customs, brings together craftsmanship, coachbuilt vehicle design, and luxury automotive culture within the group’s expanding ecosystem of performance brands.
What's to come
AM Group is entering a new phase of growth, strengthening its system through the integration of new capabilities, strategic partnerships, and selectively acquired companies.
Vision
To design, integrate, and scale the system that defines how modern automotive luxury is engineered, experienced, and monetized.
Mission
To become the global reference point for systemized luxury performance, where engineering intelligence and culture operate as one integrated architecture.
Longevity & Lifecycle Design
AM Group prioritizes longevity as a sustainability strategy, designing vehicles, components, and ownership experiences to evolve over extended lifecycles, reducing waste while preserving performance, value, and relevance.
Carbon Fiber & Circular Materials
Invests in advanced composite engineering, including carbon fiber and lightweight materials, integrating recycled carbon fiber and circular processes to improve durability, efficiency, and reduce environmental impact.
Intelligent Production Systems
Applies data-driven manufacturing and operational intelligence across production, refurbishment, and upgrade pathways, extending the usable life of vehicles and components rather than replacing them prematurely.
Cultural Sustainability
Sees sustainability beyond environmental impact, focusing on preserving knowledge, craftsmanship, and the cultural significance of high-performance vehicles across generations within the luxury automotive sector.
Responsible Luxury Ecosystem
Through shared standards, material innovation, and long-term thinking, AM Group supports a more responsible, efficient, and sustainable ecosystem across the luxury performance automotive industry.
Our Team