Imagine an automotive ecosystem that learns from design, to build, to continuously evolve
Built from within the industry, designed to move it forward.
AM Group operates at the intersection of engineering, technology, and culture - a luxury automotive intelligence platform connecting performance brands, advanced manufacturing, and customer insight into a single, evolving system.
We believe the future of the luxury automotive industry will be shaped not only by products, but by the intelligence behind them - how vehicles are designed, experienced, and continuously redefined through data, culture, content, and human behaviour.
Through a technology-driven ecosystem, AM Group brings together design, advanced composites engineering, distribution, vehicle personalisation, and content - building a system that learns, adapts, and scales with precision, guided by craftsmanship, heritage, and long-term vision.
Welcome to the
AbsoluteOperatingSTMystem
Welcome to the
The intelligence layer
The invisible Spine of
AM Group
The AM Spine is the unified backbone powering the entire AM Group ecosystem, connecting every vertical into a single, coordinated system. It replaces fragmentation with flow: real-time data, aligned decision-making, and execution that scales without friction.
This is what sets AM Group apart, not just integrated, but engineered to operate as one.
AM Group brands have established a growing international footprint spanning more than 30 territories.
Since 2019, AM Group has grown to 360+ specialists across engineering, design, and operations.
Over 50M annual views across a global audience.
Design and R&D
The origin of innovation within AM Group, where design, engineering, and performance converge to create scalable, production-ready concepts.
Advanced Composites
Lightweight carbon fiber engineering and production delivering performance, durability, and innovation across luxury market segments.
Dealer Monetisation
Dealer Monetisation Solutions powered by a proprietary automotive platform designed to increase efficiency, margin, and speed to market.
Bespoke Vehicle Modification
Precision-led luxury vehicle personalisation, engineered for identity, performance, and long-term distinction.
Brand & Content
Content-driven storytelling connecting performance engineering with heritage and culture, shaping how luxury automotive brands are experienced.
Luxury automotive brands
A portfolio shaping the future of
high-performance automotive
AM Group brings together specialist brands across automotive design, advanced composites, dealer monetisation and bespoke vehicle modification, forming a connected luxury automotive value chain.
"If you keep doing the same thing, you’ll keep getting the same results."
I don’t build to make small improvements I build to change industries at their core. I did it in mobile telecoms, and now we’re doing it again in automotive.
As a founder-operator, I set a high standard and hold it. The focus stays on what truly matters, with clear timing and decisive action when it counts.
Standards are non-negotiable, but people are never disposable. I push hard, support personally, and create momentum when others hesitate. Results matter, but so do relationships. Trust is built in how you show up when it’s tough.
"I do my best and those words carry weight."
I’ve spent my career building companies that have to work at scale: from shaping mobile internet standards to scaling telecom and IoT ventures for global markets. The lesson is simple: lasting results don’t come from good intentions or hard work alone. They come from intelligent design, capital discipline and sharp execution.
I naturally think in the long arc. I look for solutions that optimise the value chain, remove friction, and make excellence scalable. I measure myself by whether we genuinely move a market.
The evolution
From engineering roots to a
new kind of automotive
company
AM Group started with a clear focus - heritage, craftsmanship, and performance, built from within the luxury automotive world itself. Through deliberate expansion, it has evolved into a connected platform integrating engineering, materials, design, and market intelligence. Today, it aligns expertise and capability to shape how performance vehicles are developed, positioned, and experienced globally. Each milestone reflects our pursuit of precision, innovation, and a deeper understanding of the global luxury automotive lifestyle.
Absolute Motors 2.0
Patrick Meijer and Luis Carrera acquire Absolute Motors, initiating legal and financial restructuring, relocating operations, and launching a media-led strategy to modernise the brand.
Wholesale & Distribution
AM Group expands into wholesale distribution, adding Novitec and others to its portfolio while launching a YouTube strategy to build brand reach and audience engagement.
Moto Diversification
The acquisition of GP Products begins AM Group’s wholesale & distribution capabilities, opening new revenue channels and strengthening the foundation for a scalable automotive performance platform.
Urban Automotive
AM Group acquires Urban Automotive - strengthening the group’s position in premium vehicle personalisation and component manufacturing as well as expanding its reach within the global luxury automotive market.
New facility Urban Automotive
Urban Automotive expands operations with the announcement of a new facility in Milton Keynes, increasing production capacity and supporting the growing global demand for premium vehicle personalisation.
UBC Composites joins AM Group
AM Group acquires UBC, establishing the foundation for one of Europe’s most advanced carbon fiber engineering ecosystems serving the high-performance automotive, marine & aerospace sectors
Heritage Customs joins AM Group
The acquisition of Heritage Customs, brings together craftsmanship, coachbuilt vehicle design, and luxury automotive culture within the group’s expanding ecosystem of performance brands.
What's to come
AM Group is entering a new phase of growth, strengthening its system through the integration of new capabilities, strategic partnerships, and selectively acquired companies.
“Being part of AM Group has allowed Urban to scale globally while maintaining the uality, design and precision we have become renowned for.”
Matthew Welch
Managing Director URBAN Automotive
Partnerships & Enquiries
We work with partners, founders, and operators across luxury automotive, engineering, and performance-driven industries.
Whether you are building something, scaling an existing business, or exploring strategic alignment, we are interested in conversations where there is clear potential to create long-term value.