The Driving Force
Behind Automotive
Excellence
modifications & next-level content creation
The Driving Force
Behind Automotive
Excellence
modifications & next-level content creation
AM Group is a leading player in the B2B distribution and manufacturing of premium aftermarket vehicle parts designed for modifying and personalizing luxury vehicles. We supply these products through official car dealers and our own distribution channels, playing a crucial role in creating new revenue streams for our partners.
AM Group is a leading player in the B2B distribution and manufacturing of premium aftermarket vehicle parts designed for modifying and personalizing luxury vehicles. We supply these products through official car dealers and our own distribution channels, playing a crucial role in generating additional revenue streams for car dealers.
The Foundation of AM GROUP HOLDING
At AM Group Holding, our success is built on a strong foundation of innovation, passion, and excellence. We don’t just follow industry trends. We create them. Our core values define who we are and drive every aspect of our business.
DISRUPTIVE
We challenge the status quo with bold innovation and cutting-edge solutions that redefine industry standards. By embracing change, we create new opportunities and push boundaries in the automotive world.
DEDICATED
Our passion for excellence and craftsmanship drives us to deliver high-quality products and services. Every detail matters, and we are committed to precision, performance, and long-term partnerships.
LIFESTYLE
We create automotive experiences that inspire and connect people worldwide. Our designs and innovations reflect individuality and enhance the way people interact with their vehicles.
FUN
Creativity thrives when we enjoy the process. We build engaging brands that make an impact. A dynamic and energetic approach fuels our success, making every project exciting and meaningful.
Mission Statement: Driven by Innovation,
Defined by Excellence.
At AM Group Holding, we push the boundaries of the automotive industry with premium products, cutting-edge modifications, and data-driven marketing. Innovation, quality, and precision are at the core of everything we do.
By combining high-performance engineering with strategic vision, we empower businesses, industry leaders, and automotive enthusiasts worldwide. Our brands set new benchmarks in vehicle customization, aftermarket distribution, and content creation, shaping the future of automotive excellence.
Start Absolute Motors (eenmanszaak) by Kenneth de Pruijssenaere de la Woestijne
Buy-in Patrick & Luis, Legal and Financial restructuring, New Location & Start Media Strategy
Start wholesale business. Added Novitec, Inozetek to portfolio & Start YouTube strategy
Starting a joint venture with GP Products, gives AM Group wholesale access and new revenue streams to build a scalable, resilient brand.
Appointed group CFO, Johan.
AM Group proudly welcomed Urban Automotive into its family, strengthening the group with a distinguished and highly premium brand
In Q1 of 2025 Urban Automotive added a new location in Milton Keynes
UBC Composites joins AM Group: building Europe’s best high-end carbon factory.
Heritage Customs and AM Group have joined forces, uniting craftsmanship, innovation and vision.
Experienced Leadership,
Proven Success
Patrick Meijer
CEO AM Group
Luis Carrera
AM Group Director of M&A and Strategy
Johan Gelderblom
CFO
Kenneth de Pruijssenaere de la Woestijne
Founder & Managing Director Absolute Motors
Marc Goutziers
Founder & Managing Director GP Products Motorcycle
Michel Neven
Managing Director GP Products Automotive
Simon Dearn
Founder & Head of Design
Peter Gerl
Managing Director UBC Composites
Jan-Pieter Kroezen
Founder & Managing Director Heritage Customs
DRIVING SUSTAINABILITY,
RESPONSIBILITY & ETHICAL LEADERSHIP
At AM Group Holding, our success is built on a strong foundation of innovation, passion, and excellence. We don’t just follow industry trends—we create them. Our core values define who we are and drive every aspect of our business.
ENVIRONMENTAL
Shaping a greener Automotive Industry
We are dedicated to reducing our environmental footprint by integrating sustainable practices across our operations. From eco-conscious manufacturing and responsible sourcing to waste reduction initiatives, we continuously seek new ways to minimize our impact.
- Implementing energy-efficiency production and logistics
- Sourcing sustainable materials in vehicle modification
- Reducing waste and emissions across the supply chain
GOVERNANCE
Leading with Integrity & Transparency
Strong governance is the foundation of our success. At AM Group Holding, we maintain high ethical standards, transparent decision-making, and responsible business practices to build trust with our partners, customers, and stakeholders.
SOCIAL
Empowering People & Communities
Our people are our greatest asset. We foster a diverse, inclusive, and collaborative workplace that empowers employees and strengthens communities. By investing in our people and communities, our impact extends beyond our business.
OUR BRANDS
With 15+ years of experience, GP Products is a trusted distributor of high-end aftermarket products for the automotive and motorcycle industries.
Our pan-European dealer network ensures that we supply the world’s most premium brands to high-end market segments. Our dedicated product specialists provide expert support, ensuring short response times and long-term partnerships.
- Exclusive distributor of premium brands
- Extensive dealer network across Europe
- Trusted partner in the automotive & Motorcycle industry
URBAN
AUTOMOTIVE
State-of-the-art ‘OEM-Plus’
Since 2013, Urban Automotive has been synonymous with bespoke vehicle modifications, custom design, and UK-made excellence. We specialize in enhancing luxury vehicles with subtle yet striking upgrades that maintain the integrity of the original design while elevating performance and aesthetics.
- Bespoke tailored service
- OEM plus philosophy
- State-of-the-Art UK facilities
ABSOLUTE MOTORS
Your Car, Our Signature
At Absolute Motors, we specialize in high-end performance tuning and luxury vehicle personalization. Using top-tier materials and techniques, we enhance and protect the world’s most prestigious cars.
- Performance tuning & bespoke projects
- Exhaust systems & bodywork upgrades
- Luxury car detailing & protection services
Studio Unknown is where AM Group brands come to grow, spark, and stand out. We’re not an agency. We’re your in-house creative partner. Part of the same engine, pushing every brand forward with smart strategies and striking content. Fueled by automotive culture and digital expertise, we turn ambition into action.
UBC Composites
Your partner for composite parts, model and tool making.
UBC Composites is your partner for fibre composite technology, scale modelling and tool construction. From design to the finished product: everything from a single source. Since our foundation in 1993, we have been supplying high quality Composites Parts in Tailor-made and first-class quality of one source.
Development & construction
Laminating
Pre-preg pressing
Assembly
CNC milling centres
Quality assurance
HERITAGE CUSTOMS
Create your own legacy
Heritage Customs focuses on aesthetics, offering Carchitecture as a service that lets customers create their own legacy. The team integrates each client’s inspiration into a Defender that reflects their unique ideas and taste. From subtle details to bold statements.
- Curated colors
- Bespoke interiors
- Wheels & parts
- Sourcing
JOBS
Careers at AM Group Holding
Do you want to work at an innovative and fast-growing organization? AM Group Holding is looking for talented individuals who want to contribute to our premium automotive brands.
JOBS
Careers at AM Group Holding
Do you want to work at an innovative and fast-growing organization? AM Group Holding is looking for talented individuals who want to contribute to our premium automotive brands.
